Playbooks from the line

Guides and playbooks for ghost kitchens, commissary kitchens, catering kitchens and multi-brand operators: page structure, delivery platforms, service area and search.

Latest out of the pass

Your site vs. the marketplace: Marketplace: discovery and delivery; Your site: brand story; Your site: catering and large orders; One menu source of truth. Thyme checks the balance of a kitchen scale.

Operations September 11, 2026 14 min read

Direct Ordering or Marketplace Listings: What Belongs on Your Own Site

Most orders arrive through delivery apps, so what is the website for? A practical split of jobs between a marketplace listing and the site you control.

  • delivery platforms
  • direct ordering
  • ghost kitchens
  • menus
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7 guides across 4 categories. The search box above filters this list, including the piece featured at the top.

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