Frequently asked questions

You fill in the onboarding form, which asks for your brands, your menus, your delivery platform links, your facility details and where inquiries should land. It takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us like updated menus or photos, and message our team directly. Everything to do with your site runs through it, so nothing gets lost between shifts. You never log in to the website itself; we handle that side.

2 researched articles a week on The Line and The Pass, and 3 a week on Head Chef, each one 2,500 to 3,200 words. They are written for people actually searching around your kind of operation, virtual brand models, commissary tenancy, catering logistics, not filler generated to hit a word count.

No, they publish on the standing weekly schedule without you drafting or approving each one first, since most kitchen operators do not have spare time between prep and service for a review cycle. If an article needs a change after it is live, whether that is a correction or a different angle, that is a standard revision through your portal.

No. Articles are researched and written around topics like operations, delivery logistics and the business side of running a kitchen, never food safety, allergen or licensing guidance. We are not a food safety consultant or a licensing authority, and every claim in an article either has a real cited source or does not appear at all.

The technical build plus the pages that make search possible: a page per virtual brand, a page per service, and a service area page for each town, city or county you tell us you serve at onboarding. Titles, descriptions, headings, internal links and clean URLs are set as each page is written, structured data is generated from the page content, and old URLs are redirected when you migrate. There is no separate SEO invoice; it is part of every plan.

Answer engine optimisation is about being the answer a search engine extracts rather than one of ten blue links. In practice that means every section opens with a direct answer to its heading, headings are phrased the way people actually ask, and each significant page carries its own visible FAQ block marked up so it can be used for a rich result or read by a voice assistant. Comparison tables and short definitions are written so they can be lifted whole.

Nobody can guarantee that, and you should be careful with anyone who says they can. What we do is remove the reasons an assistant would skip you: an llms.txt and a full-content file describing your operation, consistent naming of your business and brands across every page, facts stated plainly and dated so they are quotable, clean semantic HTML that reads without JavaScript, and crawlers left unblocked. That is the work. The outcome is not ours to promise.

Organization or LocalBusiness markup describing the business and the area it serves, Service markup on service pages, FAQPage markup wherever questions are answered on the page, and BreadcrumbList so a result can show where a page sits in the site. All of it is generated from the same data the page displays, so the markup cannot drift away from what a visitor sees. Review markup is only ever generated from reviews that are genuinely yours.

Yes, on your site, for the places you actually serve. At onboarding you list the towns, cities or counties, and each one gets a real page rather than a template with the place name swapped in, because thin location pages get filtered and damage the whole domain. If your coverage changes, updating or adding a page is a standard revision.

A privacy policy covering what your forms collect and where it goes, terms, a cookie policy listing the cookies the site actually sets, and an accessibility statement naming the standard the build was made against and how to report a problem. They are written for your operation rather than generated, and they look like part of the site. This helps you meet what comes with running a public website; it is not legal advice, and anything unusual to your business should be reviewed by your own lawyer.

Yes. Analytics and marketing scripts do not fire until consent is given, and the choice is remembered. A banner that blocks nothing is worse than no banner, because it claims something that is not true.

It is built with accessibility in mind throughout: real labels on every form field, keyboard operation everywhere, visible focus, contrast checked in both light and dark, tap targets sized for a thumb, and motion that respects a reduced-motion preference. For a kitchen that means a catering quote form a screen reader user can complete and an order button a tired person hits first time. We state the target in your accessibility page. We do not certify conformance on your behalf.

No, and that is a hard line. No page, article or AI agent on a site we build answers a food safety, allergen, nutrition or licensing question; those go to a person on your team every time. We are not a food safety consultant, health inspector or licensing authority, and we say so on your site as well as on ours.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Every brand lives on its own page under your one included domain by default, which keeps things simple and lets each brand still get indexed on its own merit. If a specific brand needs its own separate domain for a reason particular to your operation, that is something we can scope during onboarding rather than something included automatically.

You pay the monthly fee for the tier you choose up front: $117, $247 plus AI usage, or $597 a month. The $647 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.