A ghost kitchen website exists to route a customer from a search or a social link to the correct delivery platform order page for the correct brand, since almost no one places the order on the site itself. That means the job is brand clarity and link accuracy, not a dining-room photo gallery you will never need.
Built at launch, and extended later as a revision rather than a rebuild.
A navigation component that lets a visitor move between every virtual brand you run without leaving the site, so a customer who liked one concept can find the others in one click instead of searching each brand name separately.
“They built the FAQ from our actual commissary kitchen tours correspondence. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. New starters read it too; it has become our reference, not just the customers'.”
Alison Rushworth, Office coordinator
Dark kitchen and prep space rental, Plano, TX
FAQ research and editorial review for commissary kitchen tours
“If you only look at the design you miss the best bit, which is the inquiry form. Every submission arrives with production type, equipment needs and preferred hours filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.”
Alexa Brookfield, Bookings coordinator
Shared commissary kitchen, Omaha, NE
Inquiry form and response workflow for commissary kitchen tours
We build for ghost kitchens and virtual brands across the United States, including operators in Texas. Service area pages are written for the places you serve, from the list you give us at onboarding.
Both comparisons say plainly when the other option is the better fit for your situation.
Yes. Each brand gets its own page with its own name, menu and delivery links, because a customer searching for that brand should land on something built for it, not a shared facility homepage. Search engines also treat each brand page as its own entity, which helps each concept get found on its own merit rather than getting lost inside a generic listing.
Yes. Adding a new virtual brand or retiring one is a standard revision, not a rebuild. A new brand gets a page with its menu and delivery links inside your plan's turnaround window, and a retired brand comes down with any old links redirected so nothing on a delivery platform points at a dead page.
On the delivery app, for the overwhelming majority of ghost kitchen orders. The site's job is to get a customer to the correct platform link for the correct brand as fast as possible, which is why the delivery platform hub is one of the first things built on every ghost kitchen site.
On The Pass and Head Chef, yes. It can answer questions about a brand's menu, point a customer to the right delivery link, and pass along anything more specific to a person on your team. It never gives food safety or allergen advice, that always goes to a human.
A live walk-through, on your screen, of the site you would get.
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